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The company started to change, grow into a new era of expanding corporations in the the '60's, 70's. It started to buy into, and buy out companies to enter new markets, to produce new product lines, becoming highly international, within Icelandic frozen fish circles and Canadian, via Blue Water Seafoods, then based in Cleveland.
At the time, the Waterfront was building the massive concrete freezers, funded by H.U.D. along a new Rogers St, during Urban Renewal. Several of the founders of the former Cape Ann Bank and Trust, were insturmental, including Harvey Bundy, brother of Mc George, who held a cabinet post in JFK's Administration. Paul Jacobs was dynamic, smooth an expansive business leader, in the Boston area. Ross Clouston and Tony LoBello were a dynamic team. The company got into tv dinners, frozen entrees, and other frozen lines, putting its old canned division, basically on the shelf, except for its canned codfish cakes. My husband was VP of the then frozen foods division in the next 2 decades. Others I remember were Steve Patrice, who'd built "Red-L," a line of frozen canapes, bought out by Gorton's, early '70's; George Dangerfield; Graham Lusk, who upgraded the original primitive lab to current standards, possessing several degrees in that field.
The latter named are still living, and we are still in touch,
Gorton's was always one of the first at the plate, for major donations, 100s of $1000's of dollars, to the AGH, the YMCA, The Sawyer Free Library, and other community based causes. Sorry I don't remember the folks from General Mills. But am aware of their contributions in the community. And do remember attending a Gen'l Mills annual meeting in Minneapolis, one January, when it was 30 below!